(Placeholder Text) To launch the game, we invited celebrities and influencers to Anima Sana In Corpore Sano translates to “a sound mind in a sound body”. This Latin has been the driving force behind ASICS for over 70 years.

You’ve got your Nikes and Adidas who are shouting, “Win at all costs”, and that’s great. But ASICS has always understood that sport and sportswear isn’t just about winning. It’s about doing something, anything, and feeling good about it mentally and physically. Add that to the fact 2021 was the SHITTEST YEAR EVER – putting mental health at the forefront of minds in a way that it has never been before – and you’ve got a campaign perfectly poised to frame ASICS as the ultimate wellness tool for 2021.