PR / clothing / social
total trash
ladbible marketing
2023
role:creative lead
THE BRIEF
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A fame-driving idea that showcases LADbible's sustainability values and builds their fashion credentials.
People will pay eye-watering amounts of money for items celebrities once owned, touched, chewed or wore. Like Scarlett Johansson’s snotty tissue which sold for over 5k, Britney Spears’ used chewing gum which sold for 14k, and Niall Horan's half-eaten toast, which sold for 100k (not that he needs the cash).
THE IDEA
Famous trash is a byproduct of LADbible’s celebrity junkets and shows, Snack Wars, Agree or Disagree etc. Usually, this rubbish goes in the bin, but what if it didn’t?
Let’s use this abundance of famous trash to create a sustainable clothing range. Launched at London Fashion Week 2024 and auctioned off to generate money for environmental charity, Are You Mad.
Let’s use this abundance of famous trash to create a sustainable clothing range. Launched at London Fashion Week 2024 and auctioned off to generate money for environmental charity, Are You Mad.
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the line up
so far, we've collected trash from...
the product
AI MOckup
Once we have enough famous trash, around 25 plastic bottles, we will process it into polyester. Enabling us to create something like this.
the LAUNCH
LFW
We'll launch our clothing at London fashion week. Working with a designer WHO is already showcasing their collection to ensure our place on the catwalk.
the auction
Cash for Charity
Our collection will be sold where all celebrity items are sold. Ebay. Generating money for SUSTAINABILITY charity 'Are You Mad'.
