This is the world's most sustainable image.
digital innovation start-up
Black Pixel
The social export
2023
role:Founder
THE PROBLEM
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The growth of the digital world has exploded over the past 20 years, yet our world can’t sustainably keep up with the pace of consumption without some form of change.
4.76 Billion
People use social media
+
151 minutes
Average daily time spent on social media
=
690 million
Tonnes of CO2 each year
That's the same as driving around the world 76.2 million times in an petrol carEvery year
THE INSIGHT
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OLED DISPLAYS DON't Back light black pixels
Smartphones less than 5 years old use OLED screens. These screens work by individually lighting pixels. If a black pixel is present, the display switches off the LED. This results in a 67-13% reduction in energy (depending on screen brightness).
THE PRODUCT
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Current working prototype
Black Pixel is a plugin that automatically optimises the number of black pixels in content without compromising quality. Simply, it turns really dark pixels to black and saves a sh*t load of energy.
static example
Original Image
0 Black Pixels
optimised Image
89,698 Black Pixels
CO₂ PRODUCED
2,645kg
CO₂ saved
461kg
*Calculation based on 2s dwell time per like
video example
Original video
741 Black Pixels
optimised video
37,532 Black Pixels
CO₂ PRODUCED
18,540kg
CO₂ saved
3,162KG
*Calculation based on real data (total play time of 117,485h)
IMPACT
41.41m Tonnes of C02 Saved each year
Within testing our first generation of Black Pixel, we found that we could reduce content emissions by 15-30% without affecting the image or video quality. Optimising the content on social media by 15%, would save over 41.41 million Tonnes of C02 each year (the same as driving 114 Billion miles in a petrol car).
AIM
end of project
Black Pixel to become the standard export for social media.
*Black Pixel was created by a combination of 100’s of research papers conducted on the energy output of colour profiles on OLED displays and social media emissions.
references
Black Pixel Copyright © 2023 - Full ownership belongs to Joseph Friend LTD (contact for more information)
