Anima Sana In Corpore Sano translates to "a sound mind in a sound body". This Latin has been the driving force behind ASICS for over 70 years. Unlike Nike and Adidas "win at all costs" mentality, ASICS believes in the mental and physical benefits of any activity.
With 2021 putting mental health at the forefront of minds, we launched a global campaign, framing ASICS as the ultimate wellness tool for 2021.
pack shots for sunrise trainers (launched in-store)
A series of stills that captures the key motion of sport, low angles that put the consumer at the heart of the action and gradients that are based on iconic Japanese locations at sunrise.
FILMS
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(launched in-store and on social)
film series that followed athletes from around the world training at sunrise.
HENRI SCHOEMANSOCIAL & IN-STORE FILM(full project)
