experiential / SOCIAL
activision
launch mwII
2022
role:creative lead
THE IDEA
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For the launch of Call of Duty MWII, we brought the game into the real world. An intense underground tournament where celebrity teams battled it out in front of their fans.
Captains Big Zuu and Chunkz had to train their squads with a series of offline challenges before competing in a secret arena that looked like something straight out of Fight Club.
Captains Big Zuu and Chunkz had to train their squads with a series of offline challenges before competing in a secret arena that looked like something straight out of Fight Club.
THE WORK
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phase one Tips from the pro's(full project)
phase TWO capture the flag(full project)
phase two find the objects(full project)
phase threesecret cage match(full project)
THE RESULTS
end of project
21.9M impressions / 12.8M Reach / 225K Engagements